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There are some things you can only learn from experience when it comes to the eCommerce SMS Marketing Platform. There are many different platforms and tools available, but you won’t truly understand how to use them until you’ve put in the time and effort to experiment with them. In this article, we’ll explore some of the most unconventional knowledge about eCommerce SMS Marketing platforms that you can’t learn from books!
If you’re not convinced of the ROI potential of SMS marketing, then you haven’t seen it in action. When done correctly, SMS marketing can produce some of the highest ROIs of any digital marketing channel. One study showed that for every $1 spent on SMS marketing, businesses saw an average return of $32! That’s an incredible return and one that is hard to ignore. An even greater potential return can be achieved if you use services and automation tools, and you can see more here to get started. Additionally, SMS has one of the highest open rates of any channel, with 98% of text messages being opened and read within three minutes.
One of the most important things to keep in mind when using SMS for marketing is that you need to get permission from contacts before adding them to your list and sending them messages. This can be done by having contacts opt-in to your list via a keyword or shortcode, or through an online signup form. Once you have permission, you can start sending messages but be sure to follow best practices so that you don’t spam contacts or anger them with too many messages.
While SMS is traditionally used for sending text messages, the platforms and tools available today allow you to do so much more. You can now send images, videos, and even coupons and discounts through SMS. This allows you to get creative with your marketing and stand out from the competition.
When most people think of SMS marketing, they think of mass text messaging. However, there are many different types of SMS marketing that you can use to reach your target audience. These include personal one-to-one messages, customer service messages, appointment reminders, and more. Also, there are many different platforms and tools available that can help you automate your SMS campaigns. This includes everything from sending messages on a schedule to automatically adding new contacts to your list.
When it comes to SMS marketing, timing is everything. You need to consider the time of day that you send messages as well as how often you send them. If you send too many messages or at the wrong time, you run the risk of annoying contacts or having them opt out of your list. However, if you find the right balance, you can ensure that your messages are timely and relevant and that they’ll be opened and read. Also, if you want to scale your SMS marketing efforts, then automation is a must. There are many different platforms and tools available that can help you automate your SMS campaigns. This includes everything from sending messages on a schedule to automatically adding new contacts to your list. Automation can help you save time and ensure that your messages are always being sent out on time.
Another important aspect of SMS marketing is personalization. You need to make sure that your messages are personalized and relevant to the contacts you’re sending them to. This can be done by using merge tags to insert contact information into your messages or by creating segments of your list so that you can send targeted messages.
Finally, it’s important to always A/B test your SMS campaigns. This means sending out two different versions of your message to a segment of your list and seeing which one performs better. This can help you fine-tune your messages and ensure that they’re always performing at their best. Additionally, A/B testing can help you determine the best time to send your messages, the best frequency, and even the best offer to include in your message.
So, if you’re not using SMS for marketing yet, now is the time to start! With the tips and information in this article, you’ll be well on your way to success. Just remember to always get permission first, be creative with your content, and always A/B test your messages. These are just a few of the most important things to keep in mind when using SMS for marketing. If you take the time to learn about the channel and experiment with it, you’ll be able to create highly effective campaigns that generate incredible ROI.