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If you own a small business with limited budgets, your digital marketing tools are likely the most important part of your marketing campaign. And while many platforms and apps claim to be useful for marketers, not all of them can affect your ROI. But if you’re looking for something that has the potential to help improve conversions, then the following list of seven digital marketing tools is just what you need.
Looking to make an impact with video marketing? Then you’ll need some tools to help you accomplish this. Live streaming is quickly becoming the most engaging way to get your message out there, and it’s easily shareable on social media. Even if you’re not interested in live streaming yet, you can use this tool to automate the process of uploading videos and enhance engagement with your followers. As seen at www.learningrevolution.net, some of the features of these tools include being able to create a library, schedule publishing, and analyze user engagement. The most popular options in this space include Wirecast and Live Stream Studio, both of which offer free trial versions if you want to test them out before making a decision.
A/B split testing is an important part of digital marketing because it helps marketers see what’s working and what isn’t in real-time. Using Woopra or Optimizely for your website analytics will help you track user behavior and engagement, but that’s not all they have to offer. These tools also can compare two versions of your site side by side so you can truly see which assets are helping you get results. The fees for these services vary depending on the use case, so be sure to learn more about pricing beforehand so there are no surprises.
Social media can be one of the most time-consuming parts of the marketing process, but it doesn’t have to be if you use an effective social media scheduler like Sendible or Hootsuite. You probably already know that posting on social media is only part of what’s needed for digital success, but managing your profiles and responding to comments takes up so much time – especially when multiple people are running a business’ social accounts. By using this type of tool, you’ll save yourself hours each week by allowing the software to do some of the work for you. Additionally, many tools will allow users to publish images directly from the software with just one click.
Managing a large number of leads and nurturing them over time is one of the best ways to increase your conversion rate, but it’s also a lot of work. As seen on www.adtrak.com, you’ll need a good customer relationship management system if you want to get ahead in this competitive landscape. Luckily, there are more options than ever before so finding the perfect tool for your business shouldn’t be too hard – just make sure you choose wisely though! If you’re still unsure about what will work best for you, check out our guide featuring three tools that we like and use ourselves (and why we like them).
Choosing the right SEO tools is essential if you want to rank in search engines and generate leads. However, it can be difficult to figure out which software players are reputable and offer accurate information. The best SEO tools will help you identify opportunities for your business across multiple platforms, monitor search engine rankings for keywords, and provide you with actionable ways to improve visibility over time. Moz has been around since 2004 and has become one of the most trusted tools in this space, but there are plenty of other options to consider as well, so if you want to enhance your SEO, you should do your research and find what best fits your needs as a business.
Email marketing software can be used for everything from lead generation to event promotion, which is why you should consider using a tool to help simplify the process. When paired with self-hosted email marketing software like MailChimp or ConvertKit, these tools can organize contacts into sales funnels, automate outreach messages, and track conversion rates over time. If your company wants to have successful email campaigns, you must use an effective service that can be customized to fit your needs.
Customer feedback is the best way to find out how your customers feel about your business. Not only can you learn what drives them to buy (or not buy), but you’ll also be able to identify ways that you can better maintain their interest over time. The more insight you have into what’s working and what isn’t, the easier it will be for your company to develop a plan of action that will improve ROI. You need an effective customer feedback solution like ForeSee or VoCStack if you want actionable insights on this subject at any time.
No matter what your business does, it’s important to implement at least one of these digital marketing tools for success. While some are more important than others (from an ROI perspective), all of them can be useful in their way – especially if you’re trying to get ahead of the competition. So make sure you take advantage of every marketing opportunity that comes your way.