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As technology companies strive to keep up with the latest digital marketing trends, they often overlook some of the most basic and essential strategies for success. By focusing on a few key areas, tech companies can quickly improve their digital marketing efforts and see a significant return on investment.
Below are 9 ways tech companies can step up their digital marketing game this year.
One of the best marketing tactics for tech companies is to position themselves as thought leaders in their niche or industry. In addition to doing the hard work of putting out good products and services that people want to use, companies should focus on doing things l like creating linkable assets and hitting the podcast circuit.
Having quality linkable assets is a great way to get other websites to link back to yours, which can help improve your search engine ranking. And podcasts are one of the best digital marketing tactics for software-as-a-service companies trying to reach new audiences and show off the company’s personality.
Many technology companies make the mistake of thinking that all of their customers are the same. They believe that because they offer a technical product or service, everyone who uses it will be interested in the same things.
This couldn’t be further from the truth. In reality, there are all sorts of people using tech products and services, each with unique needs and wants.
To reach these different people, tech companies need better customer segmentation. They need to break down their customer base into smaller groups and target each group with a specific marketing message.
This way, they can ensure that everyone is getting the right kind of information and that they’re more likely to convert into a paying customer.
If there’s one thing that tech companies are good at, it’s creating technical content. However, just because something is technically accurate doesn’t mean that it’s necessarily engaging.
More often than not, tech companies focus on creating content full of keywords designed to rank high in search engines. While this may help them get more traffic, it doesn’t always result in engagement.
Instead of just creating content for the sake of it, tech companies need to focus on creating content that is truly engaging. This means writing headlines that grab attention, using strong visuals, and tell stories that people will want to share.
Social media is a powerful tool that can be used to reach millions of people all over the world. However, too often, tech companies treat it as an afterthought or a place to just post links to their latest blog post.
To make social media work for them, tech companies must be more strategic about using it. They need to create content that is specifically designed for each platform, and they need to interact with their audience regularly.
Social media is also excellent for companies selling tech or tech-related services to showcase their user-generated content. Nothing sells like a satisfied customer, and social media is the perfect place to show off happy customers.
Tech companies often think they have to go it alone, but that couldn’t be further from the truth. Collaborating with other companies, even those in different industries can be a great way to reach new audiences and get your name out there.
For example, if you’re a company that makes software for businesses, you could collaborate with a company that sells hardware. This way, you can reach their customer base with your marketing messages.
Paid advertising is often seen as a necessary evil by tech companies, but it doesn’t have to be. Done right, paid advertising can be a great way to reach new audiences and get your name in front of potential customers.
There are different paid advertising options out there, so it’s essential to find the one that makes the most sense for your company. You might consider options like Google AdWords, Facebook Ads, or LinkedIn Ads.
Bear in mind that paid advertising is never a substitute for good SEO. SEO will always be the most sustainable long-term approach to organic traffic and acquiring new customers, but it doesn’t have to and shouldn’t be the only one.
One of the best ways to add people to an email list is to give away free content. This could be an ebook, a whitepaper, or even a helpful blog post.
The important thing is to make sure that the free content is valuable and relevant to your target audience. If it’s not, people will sign up and then quickly unsubscribe.
Pop-ups can be annoying, but they’re also one of the most effective ways to get people to sign up for an email list.
A good pop-up should be relevant to the page it’s appearing on, and it should have a clear and concise call-to-action. It’s also important to ensure that the pop-up doesn’t appear too early or too late in the visitor’s experience.
A/B testing is essential for any company that relies on paid advertising to acquire new customers. It’s the only way to know what’s working and what’s not.
All sorts of things can be tested in an A/B test, including ad copy, images, and even landing pages. You can get programs that help you A/B test, including Google AdWords and Optimizely.
Digital marketing is essential for tech companies but is also a complex and ever-changing landscape. Following the tips in this article can give your company a leg up on the competition.
Digital marketing is constantly evolving, so it’s essential to stay up-to-date on the latest trends. If you’re unsure where to start, consider working with a digital marketing agency specializing in tech companies.
