A Word from our Senior Digital Marketing Consultant
My name is Sean Juan and as a digital marketing consultant for 10+ years, I partner with businesses to help plan and execute their digital marketing strategies.
I treat everyone’s business as if it was my own. What I recommend for others, I would recommend for myself.
In the beginning of the modern internet, getting your website ranked on page 1 was easy. You would just repeat the same words over and over among other outdated practices.
In today’s world, Google controls over 80% of the U.S. search traffic and have developed machine learning and artificial intelligence in order to provide more relevant results for users.
This means that newer ranking signals such as user experience/engagement is becoming very important. The days of writing nonsense articles just to rank are beginning to end. For example, if someone lands on your page from a Google search but leaves right away because the content is uninteresting or unreadable, it will absolutely hurt your rankings long term.
The bottom line is, Google want to show webpages that people will find value in.
And in order to show value, the content should be optimized not just for the keywords people are searching for, but also the proper demographics and psychographics.
Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
By utilizing platforms such as Facebook advertising and Google Adwords in conjunction with a strategic SEO campaigns, we can determine exactly what their target audience searches for (key phrases), their age, sex, location, interests, hobbies, and much more.
By working with a marketing agency such as Smek Digital, you can leverage multiple marketing channels to truly discover your target audience, and the most efficient ways to connect with them. The goal is to create awareness of your brand, spark interest, entice desire, and then provoke action to become your customer.
As a business owner myself, I understand that competition can be fierce.
I am here to help carry the torch through the tunnel we know as entrepreneurship.
I’d love to learn more about you and your business goals.
Feel free to reach out to me at 732-993-8187, or email me directly at [email protected]
Senior Consultant at Smek Digital