What is SEO?
SEO, or search engine optimization, refers to the techniques employed that will increase the likelihood of people finding your website based on certain keywords or phrases.
Since Google has 75.2% of the U.S. search market, our search engine consultants focus primarily on bringing traffic to your website from Google searches. (organic or paid)
By keeping abreast of the latest changes in Google’s algorithms and policies, it ensures that our SEO clients will not have to worry about being banned from Google for unethical or “black hat” SEO techniques.
Top Search engine rankings that matter
The common illusion is that ranking high for keywords will bring you lots of business. Even if they do bring in traffic, is it quality traffic?
It is not wise to try to rank for every possible keyword you can think of. In this case, it’s quality over quantity.
Likewise, many SEO firms will target keywords with few or no searches. What’s the point of ranking on page 1 for “HVAC company that also paints houses”?
Keyword research is crucial
Although often under-utilized, Keyword research is a crucial component that is part of the foundation of any SEO strategy. In fact, ineffective keywords can cause all future SEO tasks to be meaningless!
An initial keyword list is created from several lists such as:
- Keywords that you already rank for but not on page 1. (These are the cherries we can target first)
- Keywords that your competitors rank for BUT YOU DON’T
- Keywords that people are ACTUALLY searching for. (Using Adwords data)
- Relevant Keywords that neither you nor your competitors rank for
- Long tail keywords (fewer searches but very specific)
Smek Digital Consulting, a NJ SEO company will continuously perform the proper research and analysis to determine the BEST possible keywords that will bring in the most RELEVANT traffic.
Our in-depth knowledge and industry leading tools can determine what is helping your competitors succeed and how to beat them!
Rankings are not Equal; Location Matters
Search engine ranking results may vary greatly depending on WHERE the user is searching from.
For example, someone searching for “wedding DJS” could get entirely different results when located in North Jersey versus Central or South Jersey.
As part of our enhanced SEO tracking, we will emulate searches from different locations to show true ranking results. This is very important if your business provides services regionally and not just locally. Our NJ SEO services will show results from different regions to ensure the accuracy of our work.
SEO is only part of a Larger Digital Marketing Strategy
Please remember that SEO campaigns take time to generate long term free traffic. This length of time is uniquely related to your business, your competitors, and the industry.
For maximum results, we recommend that our marketing consultants perform a full technical and usability audit of your marketing efforts.
This can include your existing website, Adwords, Facebook Ads, print materials, past or current SEO data, and analytical data.
An integrated digital marketing strategy could include a mobile friendly and user-experience-focused website, high-quality content (text copy, photos, videos), SEO to draw organic traffic to the site, Adwords campaigns to attract immediate traffic (and to discover the keywords are really being searched in real time), and Facebook Advertising (provides a way to understand your target audience’s true demographics and psychographics).
An approach such as this will help us identify what your target customer searches for online, where they live, their interests, their age ranges, and much more.
