There will never be a decline in street food vendors’ popularity and coffee vans’ popularity. These outlets are a necessity, not a luxury, for commuters, workers on lunch breaks, students, tourists, and everyone in between. The problem is that with so many companies competing in a small area, it can become difficult to stand out. That’s where you need strong branding that’s eye-catching and effective. Using this branding on every potential item without going overboard and bombarding customers, you can spread your name far and wide. Here are some examples of ways food companies and street vendors can get noticed with the right packaging.
Custom-designed packaging is essential for anyone who sells products on the street. It doesn’t matter if you’re a start-up coffee van in a city park or a major store in a strip mall. You want everyone buying goods to carry your company’s name through the mall and the wider area to get noticed. That’s why even the biggest retailers still offer bags with their name and logo big and bold across the front. They want other shoppers to see the branding, be reminded that the store is nearby, and consider going there themselves. If they need some new soap and then see someone with the logo for Bed, Bath, and Beyond, that will be their first instinct when searching for somewhere to shop.
It’s the same with food and drink vendors. Think about the journey a coffee cup might take. A customer orders a latte to-go from your stall and sips it as they walk back to their office or classroom. Everyone who sees them on that journey can see your name and logo on that cup. They’ll notice there’s a cool-looking alternative to the big-name coffee houses, and it will stick in their mind. The same goes for the branding on the sandwich bags. At some point, they’ll pass your stall, remember the logo, and consider trying it themselves. If all they saw were someone drinking from a boring brown paper cup, they’d still have no idea you exist. Here are some options to consider.
Coffee cups come in different shapes and sizes to suit different needs. Whatever type you use, you can turn them into little portable advertising boards. You can create a bold design with your name and logo and emblazon each cup, ensuring every to-go customer plays their part.
These are also a great way to get your brand noticed. The sleeves cover the cups to protect users from the heat of the liquid, making them more visible than the cups. The flat card is also great for colorful printed designs and slogans, letting them catch the eye of passers-by.
Food and drink vendors get through masses of paper bags when selling hot food and baked goods on the street. They are easy to dispose of and convenient to use. Rather than play it safe with cheap, plain paper bags with no identity, you can pay a little extra for custom-designed bags with some extra strength and room for a bold design. That way, when someone is eating a sandwich or pastry in the park from your distinctive package, people will immediately see that you have some delicious treats for sale. They’ll deliberately look out for a van with a matching color scheme and logo.
It’s a similar situation with napkins. Napkins can be plain, boring, and ineffective when bought in bulk. They don’t have to be. When you choose a different color and add a logo and name to the design, it quickly catches the eye and makes you seem more high-end. Those napkins could easily end up in someone’s bag unused until they get home or back to work. At that point, family and colleagues will see the design, ask questions about it, and be more informed about your business.
If you need high-end branding for brand recognition on recyclable products in bulk, help is available. There are design companies specializing in recyclable custom-made coffee cups. These designers can create batches of items from your chosen material and get your name and branding printed on them. You can start with those recyclable coffee cups with thermal walls or a more standard cup with a branded sleeve over it. If that works, you can increase your order to include matching napkins and paper bags. You can also explore the company’s wider range of items, such as some soup or dessert bowls, but just remember that those aren’t going to be 100% recyclable.
When choosing a professional company for custom designs, you want to be sure you’re working with a team that can deliver high-quality designs using the materials mentioned. The printing has to look high-end for customers to see that you’re a quality company. That means clean prints and strong saturation of colors. Professionalism also means consistency with each item, zero mistakes with the design or spelling, and customer-focused service.
It should be easy to set up an order and get what you need. The best companies will have a simple form attached to each item with details like the color of the material, the size of the bag, the quantity in the order, and the placement of the logo. Then, you just need to attach your file and let them work their magic. It’s always a good idea to check the full range of branding options with any company to see the scope for scalability of orders. You can also get an idea of pricing options and read customer reviews before committing to an order.
Remember that the smallest positive choice with eco-friendly solutions is better than nothing. A few recyclable custom coffee cups will make a big difference compared to non-recyclable ones. Additional paper bags and napkins will help highlight your commitment to the planet. If you can showcase that ethos while highlighting your branding, all the better.