It doesn’t matter whether your business is big or small – you need strategies to reach your target audience and stand out in the industry. One effective way to do this is by being locally visible on Google Maps.
You should aim to appear at the top of local SERPs so potential customers can find your business website. This way, you will boost your website traffic and generate revenue.
Every local business needs to understand the importance of boosting their online presence. You will want to look at things from your potential client’s perspective. You will also want to understand people’s behavior.
Today, people tend to make important buying decisions on their phones. Suppose they are looking for products or services – they will get their phone and type the query on Google. Even if you have just started running a brick-and-mortar business – your local community will be a valuable asset.
With that said, you will want to focus on ranking your local business on Google with the right SEO strategies. Local SEO is a crucial strategy to boost your online visibility. You will want to start by setting up your business profile on Google Maps and using the right audit tool to assess SEO opportunities.
You might want to learn more by visiting LocalRanking.com. Nonetheless, here are some easy tips to follow to boost the online visibility of your local business.
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As a small local business owner who wants to boost brand visibility, you will want to focus on managing your online reviews. As a matter of fact, online reviews and customer feedback can boost your revenue enormously and also help you establish yourself as a leader in your industry.
As mentioned before, you will want to understand customer behavior. Your potential customers who are looking for the products and services offered by your business – will be searching for the products and services online, and a majority of them will make a purchase decision based on the reviews.
People are more likely to trust the opinion of other people before they even make up their minds about visiting a store. With that said, you will want to focus on increasing your business’s credibility by getting online reviews.
Here is the thing – you cannot get positive reviews until you put in the effort and provide excellent customer service. When customers interact with a business, they actually give the business a chance to earn excellent reviews.
When establishing your business website, you will want to integrate social media buttons to direct potential customers to leave reviews. You can also automate the process of getting reviews by sending a text or email when you deliver the product/service they ordered to your clients.
Also, after the clients have conducted business with you, you can encourage them to leave reviews. It is important to mention that you will want to keep an open mind while responding to reviews. You will want to respond to the good and bad reviews.
By doing so, you will show other clients that your business cares about its customers by taking their opinion seriously and trying to solve their problems.
Most website traffic is driven by integrating keywords into your website content and business profile. And when we refer to keywords – we want to target specific types of keywords that are unique to your location and industry.
As a local business, you will certainly have competitors and want to find out what works for your competitors. Suppose you have a competitor who is ranking at the top of SERPs; you will have an easy time finding out which keywords they are ranking for.
The next step is to take their keywords and integrate them into your business profile and business website. You don’t have to spend a lot of time searching for those high-ranking keywords. Just find a keyword search tool and enter your competitor’s website URL.
The tool will take you to the section where the top keywords are displayed. These are the organic keywords that you are looking for. You will want to create content, including blog posts, guest posts, and articles centered on those organic keywords.
Make sure to create high-quality, informative content to attract the right target audience and boost your local ranking.
Today, nearly everyone is on social media, and people prefer to engage with local businesses or look for local products and services on different social media pages.
To run a business successfully, you will want to understand people’s behavior and their preferences for interacting with their favorite brands. More than 70% of your potential customers prefer following and interacting with their favorite brands on different social media platforms.
With that said, you will want to boost your online presence through social media. You can use different social media platforms for different business marketing strategies. For instance, you can use Instagram and LinkedIn to make the latest product announcements.
You might want to use Facebook to interact with your target audience and keep them posted about what is happening regarding sales and discounts. While on social media, you will want to actively engage with your current customers and potential customers by replying to their requests.
You can also express your gratitude for being with your business. The more active you are on social media, the wider online presence you will have, which will serve you in the long run.