Like any other product or service, your online course can’t sell itself, meaning you have to do the work. If you’re looking for the most effective place to promote your eLearning business, there’s no better place than YouTube. It’s growing exponentially, with billions of videos consumed daily, so there are countless possibilities for increasing awareness, driving engagement, and generating more leads. Nonetheless, given the dynamic of the eLearning industry, it’s hard to stand out in a crowd of competitors. So, your marketing strategy must be solid to become a revenue generator.
If you’ve got a solid online course, here’s how to market it.
Focus on updating the “About” tab to spike the audience’s interest. The text should help people understand what they can expect from your brand. Your choice of keywords is crucial for your YouTube channel. Google Trends will help you know if the keywords you have in mind are trending. Everyone that visits your YouTube channel should clearly understand what you do and what specific problem you’re aiming to solve. Another thing you can do to increase reach is to include hashtags. After you add a tag, it will appear above the video’s title and automatically become a hyperlink.
A content plan is a documented strategy that gives complete information about the who, what, when, where, why, and how of your content. Put simply, it helps you structure your marketing assets and obtain data to make your content one-of-a-kind, all-inclusive, and targeted. It doesn’t matter how big your eLearning business is; you’ll use content at one point or another to market your products and services. Scheduling YouTube posts ahead of time is great, but it’s only a small part of the process. You must focus on the bigger picture, that is, the plan should align with your goals and budget.
Everything you do should flow from a deliberately constructed strategy. Without further ado, here’s how to structure and develop a content plan:
Create a video that leads people to your opt-in page and post it as a teaser video on YouTube. You can create anticipation, spread awareness, and hype around your online course. The promo video will help your eLearning business gain credibility, build a brand image, and share your message with prospective participants. Consider adding a human element to make the video more relevant. For example, eLearning voice overs can find an application in YouTube videos, so consider reaching out to the person who helped you develop your online course. Keep the text on the screen to a minimum to make the video more engaging.
Once you’ve filmed the video, it’s time for post-production. If you don’t know much about it, it’s best to leave it up to the professionals. The process can involve many individuals, from sound mixers to colour graders. Push out the promo video on your social media feed, and think about sending emails to promote your online course. Email your subscribers with the promo video, this way they will be triggered to go check it out. Educate readers about the values that matter most to your business by simply highlighting your mission.
If you don’t post regularly on YouTube, your followers will forget all about your services. This translates into lost opportunities. Consistency gives the audience something to look forward to, not to mention that YouTube algorithms favor regular posting and uploads. Everything you share, whether learner testimonials, a sneak preview, expert interviews, or launch events, increases the possibility of winning over a customer. People who feel like they understand your brand and can connect to you are more likely to become customers. Emergencies can happen, so it’s a good idea to have a ready-to-publish video.
YouTube is the second most visited website after Google, so there’s no better place to be. You can drive traffic to your website through creative video campaigns and enhance brand equity. Of course, YouTube isn’t the right channel for every business due to its immense popularity. It’s easy for your efforts to go unrewarded, especially if your content isn’t that good. It takes time to produce the kind of content that YouTube subscribers are used to, but don’t let that stop you. Opt for quality over quantity. You won’t get anywhere by flooding your subscribers’ feeds with low-quality snippets. You must produce valuable interactions between your business and your target audience.