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In industries such as digital marketing where the barrier to entry is low, four types of internet marketing coaches seem to appear. The statements below are purely IMHO and I’d love to hear your thoughts.
The GOOD – Seasoned Coaches and Mentors
People that are actually running a successful business and want to help others succeed while making an honest living. When I say successful, I’m not just talking about revenue. I’m referring to a business that has solid processes and runs efficiently with predictable revenue streams. They definitely exist. I’ve joined one but won’t name as it would seem biased.
The OK – Newbie coaches
Not as bad as “the blind leading the blind” (figure of speech), these guys and gals have the best of intentions without the real world experience to back it up. While they can be helpful, much of their advice is hearsay with no supporting data. Don’t believe everything you hear on the internet. What works for one industry/niche isn’t universal, especially when it comes to SEO. They are OK because they don’t necessarily hurt anyone nor do they help much. When you think you’re one of the best, you are surely not. When you are humble, realize there’s always something new to learn from others, and your peers call you an expert, then you might be one 😉
The BAD – Copycat Coaches
The “copycat” coaches that take an online course and then just rehash everything as a self-proclaimed millionaire marketer that has a “crazy funnel” that they use for every client that works like magic. Yet, they are all willing to share the “exact steps they use to generate millions in revenue” in a FREE webinar. How are you making thousands a month and filming from a cheap apartment? Or better yet, why are you filming from a mountaintop/hotel, your audio sounds like a VHS recording, and the video camera shakes as if it was held by a 10 year old child?
The UGLY – Dream poachers
People that are successful (as defined earlier), but use a “get rich quick” marketing scheme to entice entry-level entrepreneurs into buying courses or joining a membership group that only provides broad advice without actionable steps. Much like some multi-level marketing, they then offer a commission for them to get others to join. The biggest tell-tale sign is that they sell the DREAM more than the actual steps to get there. If the pitch starts with 10 min of flashy cars and “financial freedom”, run! They may promote that ONE of their students is now very successful and it might be true. What they don’t tell you is that it’s one out of hundreds or thousands they coach. Business is NOT easy. Don’t get fooled.
Random Coaching Example
I am picking this one RANDOMLY from my news feed. I cannot say whether or not this fits into any of the 4 people mentioned above. What I CAN SAY is that she is using the same exact message as countless other coaches…and frankly, it’s annoying. (Yes, I know I can hide the ads.)
With the recent flood of “internet marketing coaches & gurus”, what does the future of the marketing world look like?
I was pondering this and hit the streets of Quora for answers from peers. I agree with each and every one of them.
Full Reference: Quora page