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Location Targeting<\/h3>\n
Most growth focused businesses service locally so targeting by location is a great filter. You can target by radius, by city, zip code, state, or country.
\nYou can also exclude certain locations for fine tuning. For example, you want to target Middlesex county, but do not want to target a certain town within it.<\/p>\n
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Demographic Targeting<\/h3>\n
You can refine your targeted audience by their profile information.<\/p>\n
Some basic categories include:<\/strong><\/p>\n\n- Age<\/li>\n
- Gender<\/li>\n
- Relationship status<\/li>\n
- Education<\/li>\n
- Type of Work<\/li>\n
- Financial<\/li>\n
- Home<\/li>\n
- Ethnic Affinity<\/li>\n
- Politics<\/li>\n
- Life Events<\/li>\n<\/ul>\n
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Targeting by Interests<\/h3>\n
Facebook creates a list of interests based on their hobbies, pages they like, posts they interact with, and even keywords they have on their timeline.
\nAs an example, wedding photographers could craft an advertisement that showcases photos from a rustic wedding. They could then target 21-35 year old females, that are in a 40 mile radius, engaged in the last 6 months, and has shown strong interest in rustic furniture and\/or barns.<\/p>\n
Behavioral targeting<\/h3>\n
Behaviors are created from a user\u2019s activity on Facebook and offline activity provided by 3rd party partners.
\nThis is powerful; as an example, as you could target men, 18 \u2013 25 years old, enjoys baseball, lives in the United States, and has shown buying behavior for sports equipment.<\/p>\n
Advanced Targeting<\/h3>\n
Custom audiences can also target existing customers and leads when they are on Facebook (or their audience network).
\nYou can create the custom lists by uploading contact lists, retarget previous website visitors, and create “lookalike audiences” (based on contact lists, website visitors, and page fans).<\/p>\n<\/div>\n<\/div>\n
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Ready to Learn more?<\/strong><\/span><\/h4>\n
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