{"id":4699,"date":"2016-06-29T21:26:11","date_gmt":"2016-06-30T01:26:11","guid":{"rendered":"http:\/\/www.www.smekdigital.com\/?page_id=4699"},"modified":"2019-03-24T21:34:50","modified_gmt":"2019-03-25T01:34:50","slug":"facebook-advertising-nj-consultants","status":"publish","type":"page","link":"https:\/\/www.smekdigital.com\/facebook-advertising-nj-consultants\/","title":{"rendered":"Facebook Advertising"},"content":{"rendered":"

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Facebook Advertising Consultants<\/h2>\n
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With over 40 million active business pages on Facebook, it\u2019s a no-brainer to ensure your business can be found on one of the world\u2019s top social media platforms.<\/p>\n

There is a multitude of ways to promote your business effectively using Facebook.
\nBy delivering relevant information to users targeted by demographics, location, interests, and behaviors,
\nit may very well be the best bang for the buck. Unlike AdWords, users can easily share your ads if they are designed to interact with their personality and interests. People of the same interest tend to know others online and offline.<\/p>\n

Facebook also now offers a new local awareness campaign<\/a> that allows users to call you from their mobile phone and to get directions.<\/p>\n

Available Facebook Advertising Objectives:<\/h2>\n

Boost your posts
\nPromote your Page
\nSend people to your website
\nIncrease conversions on your website
\nGet installs of your app
\nIncrease engagement in your app
\nReach people near your business
\nRaise attendance at your event
\nGet people to claim your offer
\nGet video views<\/p>\n

Get LEADS – <\/strong>collect leads within facebook with popup lead generation forms that auto populate user’s info.<\/p>\n

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Use Facebook’s powerful user database to
\nincrease brand awareness and generate relevant leads.
\nSpeak to a Facebook Marketing Consultant today!<\/h3>\n

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Location Targeting<\/h3>\n

Most growth focused businesses service locally so targeting by location is a great filter. You can target by radius, by city, zip code, state, or country.
\nYou can also exclude certain locations for fine tuning. For example, you want to target Middlesex county, but do not want to target a certain town within it.<\/p>\n

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Demographic Targeting<\/h3>\n

You can refine your targeted audience by their profile information.<\/p>\n

Some basic categories include:<\/strong><\/p>\n

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  • Age<\/li>\n
  • Gender<\/li>\n
  • Relationship status<\/li>\n
  • Education<\/li>\n
  • Type of Work<\/li>\n
  • Financial<\/li>\n
  • Home<\/li>\n
  • Ethnic Affinity<\/li>\n
  • Politics<\/li>\n
  • Life Events<\/li>\n<\/ul>\n

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    Targeting by Interests<\/h3>\n

    Facebook creates a list of interests based on their hobbies, pages they like, posts they interact with, and even keywords they have on their timeline.
    \nAs an example, wedding photographers could craft an advertisement that showcases photos from a rustic wedding. They could then target 21-35 year old females, that are in a 40 mile radius, engaged in the last 6 months, and has shown strong interest in rustic furniture and\/or barns.<\/p>\n

    Behavioral targeting<\/h3>\n

    Behaviors are created from a user\u2019s activity on Facebook and offline activity provided by 3rd party partners.
    \nThis is powerful; as an example,  as you could target men, 18 \u2013 25 years old, enjoys baseball, lives in the United States, and has shown buying behavior for sports equipment.<\/p>\n

    Advanced Targeting<\/h3>\n

    Custom audiences can also target existing customers and leads when they are on Facebook (or their audience network).
    \nYou can create the custom lists by uploading contact lists, retarget previous website visitors, and create “lookalike audiences” (based on contact lists, website visitors, and page fans).<\/p>\n<\/div>\n<\/div>\n

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    Ready to Learn more?<\/strong><\/span><\/h4>\n

     
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