{"id":4440,"date":"2015-11-02T18:29:26","date_gmt":"2015-11-02T18:29:26","guid":{"rendered":"http:\/\/www.www.smekdigital.com\/?p=4440"},"modified":"2015-11-02T18:29:26","modified_gmt":"2015-11-02T18:29:26","slug":"add-clickable-phone-numbers-in-your-google-serps","status":"publish","type":"post","link":"https:\/\/www.smekdigital.com\/add-clickable-phone-numbers-in-your-google-serps\/","title":{"rendered":"Add Clickable Phone Numbers to your Google SERPs"},"content":{"rendered":"
Note:<\/span> Link does not seem clickable in mobile browsers anymore<\/strong><\/p>\n It’s obvious yet I’m struggling to understand why it’s not being used more often. On desktops using Chrome browser, the phone numbers in Google’s and Bing’s SERP result’s description are clickable<\/strong> if a VOIP\u00a0messenger program is installed such as Skype or Google Voice.<\/p>\n Since the meta description tag is not DIRECTLY a SEO factor, NOT having the focus keywords in the beginning of the meta tag content\u00a0does no direct SEO harm.<\/p>\n <\/p>\n Code used in this example:<\/strong><\/p>\n <meta name<\/span>=”description<\/span>” content<\/span>=”Call (732) 993-8187 to learn more about what Digital Consultants do. From Web Design, SEO, SEM, Social Media, to P.R. and more, let us be your guide.<\/span>“\/><\/span><\/p>\n However, it does seem that the phone number in the meta description tag needs to be in\u00a0some sort of format to become\u00a0clickable.Here is a neat little trick that I have not seen many people using.<\/h2>\n
\nOn smart phones (iPhones and Androids using the Chrome browser), phone numbers in the search\u00a0result’s description for Google and BING are\u00a0clickable<\/strong> and will place the phone number in the phone’s native dialer.<\/p>\n<\/h2>\n
Phone number may need a certain format<\/h2>\n
\nThe example below from merchantcircle.com contains the phone number but it is NOT clickable.\u00a0At first I thought placing the phone numbers in parentheses was the trick, but the McDonald’s<\/a> result\u00a0proves that to be incorrect.<\/p>\n