Have you heard about the benefits of video, but are you hesitant to invest the time and money to create videos?
Direct selling seems to be more effective because the results are easy to see right away. While creating video content is a long-term investment.
But statistics are stubborn things. And it proves that if you want to keep your business at the top, the video is your true assistant.
In the last 36 years, 61% of all businesses started using some form of video promotion. This year, that number is likely to rise. And there are several reasons for that.
Have you noticed that almost every one of the sales pages has a video?
Do you know why? According to statistics, you can increase the conversion rate of your Landing Page by 80% with the help of a video. The same goes for sales. 74% of customers pay for a product after watching a video.
There are customers who like to read. Or look at pictures. But the brain perceives and processes visual information better. That’s why video content has grown so rapidly in recent years.
Another reason: when buying, your customers are guided by emotions, not logic. And the video best creates the right atmosphere, encouraging the visitor to press the “Order” / “Buy” button.
Quality video – a lot of time, expensive equipment, and involvement of specialists. It takes money. But 76% of companies said that the video pays off these investments.
In addition, today you can easily create a viral video with your phone or PC. Thanks to the existence of a free video editor you can even do some of the work yourself, without the help of the professional editor.
That’s it. This kind of video is now at the peak of popularity. Viewers are attracted by the lack of staging and more lively shooting conditions.
We have no confidence in online shopping. Only a few people pay for goods online. Surely you yourself, ordering something in an online store, pay on the spot with the courier, taking the purchase in his hands.
A commercial helps to bring you closer to your customer. Show the product in action. Take away all fears. Create a sense of personalization.
Try not to sell, but to help. Build a solid foundation for your relationship with your customer by helping them solve their problems time after time.
Commercials increase the number of time visitors spend on your site. And that, in turn, lifts the resource to the top lines in search results. After all, Google “sees” that people have found a lot of useful information. So, embed videos in articles, descriptions of products, and on the main page.
Over the past year, many social networks have launched live video platforms: Facebook, Instagram, and TikTok. These posts ranked and promoted better.
Facebook has made videos autoplay, and Instagram has increased the length of posts from 15 seconds to a minute and is increasingly pulling in “Recommended” videos.
Video is the king of marketing, and there’s no denying it. It gathers more likes, reposts, and comments compared to text and photos. This means that if you post videos, you’re more likely to be on your subscribers’ newsfeeds. They remember you. They read you. And when choosing a product, they’re more likely to remember you than the competition.
There are situations when it’s uncomfortable to watch a video, for example during working hours in the office, when the boss is sitting over the wall, or in a crowded bus at rush hour, if you left your headphones at home. There are also potential customers who love to read and are willing to trade a commercial for thousands of characters of text. But even they watch a video from time to time.
Conclusion
The word “video” in the subject line increases opens by 19%, click-throughs by 65%, and reduces the unsubscribe rate by 26%. And it’s a great way to revitalize your email subscriber base. The key thing to remember is that if you’re promising readers a video, be sure to add a relevant link to the email.
Why is this happening? The same reasons we described above apply. Videos are so popular not because search engines and social networks promote them, but because your customers want to watch them themselves.
