Digital Marketing and Tech Blog

A guide to what a marketing consultant does, their skills, and how they can help businesses to achieve their goals in today’s diverse marketing channels. Who needs the help of a digital marketing consultant & why?

One of the biggest challenges for entrepreneurs can be turning your ideas into plans. You might think that you have a solid idea, but getting your thoughts written down and worked out can be a lot more complicated.

Boost Your Content Marketing with the AIDA Funnel

In industries such as digital marketing where the barrier to entry is low, four types of coaches seem to appear. The statements below are purely IMHO and I’d love to hear your thoughts.

The Plight of Working from Home When I joined the “work from home” world, I imagined it would be a land of fun and freedom. Partly it is but the numerous distractions really limit productivity. From the mounds of clothes that need to be washed, house begging to be cleaned, and the fridge asking to […]

Although there are countless contact forms for WordPress, the tried and true (and free) Contact form 7 plugin is still widely used. Sometimes simple is better and with a little HTML and CSS skills, anyone can create quick forms. Here are the top addons and tips that we implement ourselves.   Track contact form submission attribution […]

You will find useful yet simple excel tips that has saved me countless hours processing data. Although there are insanely advanced ways to use Excel, this blog post will be continously updated with practical beginner tips that most people would need to use. This is for 2013 but some features are liklely to be found […]

PR is the art of influence There are new rules when it comes to public relations. Not so long ago, companies would have to hire (expensive) public relation agencies to help get their news to the news outlets and eventually the public. In today’s new age of public relations, you can now reach the top news outlets […]

For most growth focused businesses, shared hosting will usually suffice. However, shared hosting is just that – SHARED with hundreds and sometimes thousands of other accounts. Problems will arise sooner or later and the company that was once great will become a thorn in your side. This tends to happen more frequently with companies with […]

As business owners, we focus on growing our business.  The cost of hiring an in-house experienced marketing/SEO/Web designer can be daunting for small to medium sized business owners. It usually makes more sense financially to outsource to a marketing company.  From million dollar marketing companies to small freelancers, I have seen this tactic played out […]

As a digital marketing consultant, keeping up with the latest marketing tools, technology, trends, and tactics is a crucial part of my career.  I could honestly say that I spend at least 3 or more hours a day, 5 days a week researching, studying, and testing new marketing methodologies. This doesn’t even factor in the […]

On March 16, 2016, the Google webmaster blog announced that they will once again increase the ranking signal strength of mobile friendly websites when showing search results on mobile devices. This important update rolls out in May 2016. However, they said if another non-mobile friendly site has more relevant content in relation to the search terms, another […]

RAM (memory) issues can cause random freezing and lagging of your Windows Operating System, including blue screens of death. Aside from swapping them out with known working RAM, Windows 10 has a built-in feature that will diagnose your memory upon reboot. Type “mdsched” (without quotes) in the “ask me anything” text field that is next […]

Broken links or 404 errors can really hamper the user experience. Have you ever been to a website and clicked a link that didn’t work, saw X’s over missing images, or a video that wasn’t valid any longer? I don’t know about you, but if I’m shopping for professional services or products, that’s a major […]

Two easy CRON jobs that will have you feeling confident that your files are backed up! For WordPress sites, I recommend UpDraft Plus and use it on all my client’s sites flawlessly. However, for non-Wordpress sites, your hosting company might provide a daily or weekly backup as part of your hosting package. Regardless, it’s best practice […]

Learn several quick FREE ways to test your fax machine or fax software.

Note: Link does not seem clickable in mobile browsers anymore Here is a neat little trick that I have not seen many people using. It’s obvious yet I’m struggling to understand why it’s not being used more often. On smart phones (iPhones and Androids using the Chrome browser), phone numbers in the search result’s description for […]

Here are 15 tried and true types of content that will keep your posts fresh and diversified. We have all seen it before… A social media account that posts the same things over and over. It’s either variety that keeps people engaged or “killer” articles. Unfortunately most of us do not have time to write “killer” articles […]

Generally it would be very safe to assume that YOU know your industry and target audience the best. However, there seems to be a trend where business owners outsource their content development to service providers that advertise that they will “help you blog for SEO”. If you do decide to completely outsource your copy writing to a […]

For some, this fix helps when they cannot login Magento after a new install (when installed locally) but for others it can happen while the store is running for an unknown reason. First, try increasing the cookie lifetime. System menu > Configuration > Web button in the General section on the left > Session Cookie Management panel on […]

SSH is obviously the best solution but sometimes it’s just not available. (ah hem Godaddy reseller shared cpanel) Therefore, while phpMyAdmin is my go-to tool for managing MySQL databases, most e-commerce websites tend to grow significantly where this tool no longer works well. This is where I’ve even compressed the SQL file into a gzip or zip […]